Integration Process

The Publicis Groupe is a large advertising and public relations company whose growth is achieved organically but also by integrating with other smaller agencies. The integration process with other companies is often confusing and hard to understand owing to differences in business practices and cultural factors. I worked with the integration process expert from Publicis Groupe to design a guide for the integration process, so that the process can be consistent each time and as easy as possible.

MandA_process_overview