Campaign Dashboard

As a freelance UX designer, I worked on the dashboard that tracks an advertising campaign and help people to determine if the campaign is on track and if not, what is going wrong with the campaign.

In the beginning of the project, I was given spreadsheets with different data about the campaign and I looked through the data and asked questions to group different information and found a visualization that will work the best for each group to create a dashboard wireframe. This eventually led to the creation of the final visualization for the dashboard.