Event Flow

Shutterstock became a partner with Penske Media Corporation to expand on editorial services for images and videos. For Shutterstock to create editorial images and videos, it goes through a process called “assignment marketplace.” A group of people evaluate the opportunities of the event, get credentials for the event, book photographers, videographer and photo editors to shoot the event and publish the images and videos to the site as soon as possible.

I was assigned to work on mapping the current experience and highlighting the pain points. I worked with Vice President of content operation to create the flow and used the document to communicate to the third party agency. They used the flow to recommend potential solutions for different parts of the process.

Assignment Marketplace Flow

Initial flow for assignment (before the event)

Assignment Process v2

final flow for the full assignment process (before, during and after the event)